For investors & partners

The communication layer for 27M solo service businesses

Asan makes the text conversation the product, with the customer, the job and the plan attached, for the one-person service business that every incumbent treats as an on-ramp to a crew product.

Asan is a mobile-first operating app for solo service providers, built around the repeating relationship rather than the one-off booking. Today it ships recurring plans that fill the calendar, the customer record behind each visit, and the customer messages written for the operator to send. It serves both the trades that drive to customers and the ones customers come to, in one app.

~27–29M
US solopreneur firms
SBA 2024; US Census
~34.75M
US small businesses total
SBA Office of Advocacy 2024
~$5.7B
Field-service software market
Mordor Intelligence 2025
~$52B
A2P SMS market
MarketsandMarkets

Every tool is built for someone else

Solo service pros, from sprinkler techs to stylists, cleaners, tutors, and HVAC pros, run their entire business through text messages on a personal phone. Those conversations have no business context: no customer history, no schedule, and no record of what was quoted or done.

Phone apps stop at the number

Business-line and texting apps give you a number, but no scheduling and no customer record.

Booking tools have no conversation

Scheduling tools assume a fixed location, send one-way reminders, and cannot serve a mobile provider.

Field platforms are built for crews

The larger field-service platforms are priced and shaped for crews, not solo operators.

Where we are

Working build, launching on iOS
Launch scope is built and running (React Native / Expo): recurring plans expanded onto a calendar, per-visit confirm and skip, customer records with history, templated customer messages, a money view, widgets, English and Spanish.
The next tranche sits behind launch flags, not on a whiteboard. Each piece turns on by flipping a flag once its backend is live.
Architected for that: every external service (messaging, database, geocoding, push) sits behind an adapter, so go-live is a sequence of swaps rather than a rewrite.
STRAIGHT TALK

We have not launched publicly and have no revenue yet. We do not publish customer counts or metrics we don’t have.

What we’re building toward

We are taking a working build to market and proving that solo pros run their texting, scheduling and plans in one app. We are open to conversations with investors and partners who want to back the under-served, not the over-served.